Deanna Ferretti

Entrepreneur

Deanna Ferretti Veroni started her career in Reggio Emilia, Italy, more than 50 years ago. She has since then successfully collaborated with some of the most important designers of this past century. She met Kenzo when she was barely 25 years old and with him she worked successfully for over 20 years. During the 70’s she collaborated with Yves Saint Laurent (Tricot e Variation), Rena Kraft, Chiwitt, Frapp, Luis London, Blaky Dress, Giorgio Correggiari, Popy Moreni and Michelle Bruyere. In the 80’s she started to have her first licences with Adrienne Vittadini, Armani and Joseph. Their collections were drawn by John Galliano and John Richmond. In the 90’s, she worked for Martin Margiela, Gai Mattiolo, Valentino, Neil Barret and for many others brands. She has a wide experience in textiles and knitwear but she cannot be called neither a fashion designer nor simply a business woman. Actually, she is an atypical figure born to realise almost every designer’s dream. Deanna also continues to collaborate with several schools and always loves to work with young people. In 2016, she founded, together with her daughter Sonia Veroni and Accademia Costume & Moda, the Creative Knitwear Design Master, where young talents can discover and study all the knitwear aspects. Miss Deanna is a symbol of originality and quality.