Internationally recognised for his approach that combines competence, culture (and couture), Luca Lanzoni is the Digital Fashion Director of Hearst Italy. Always (and only) dressed “in blue”, Luca has been involved in fashion for over 20 years: he arrived in the fabulous “Elle world” in 2007, after long years in Condé Nast. Thanks to an eclectic, eccentric and curious spirit, he immediately became fond of digital and was among the first Italian fashion journalists to work on the internet and to deal – in the pioneering era – with social networks, Instagram in the first place. All experiences that led him to hold the position of head and web manager of the Elle.it site until 2017, when he accepted the current position as Digital Fashion Director of Hearst Italia, a role he holds alongside the role as Creative Director of Hearst in Italy’s Content Studio: art department specialised in the creation of content at all levels: editorial, branded, white label in all the most contemporary forms of communication, with an eye to the world of fashion, beauty, design and luxury. Columnist of the newly born Harper’s Bazaar Italy website, Luca Lanzoni is the winner of the Tao Moda 2019, the important italian award for Digital Journalism.