The Swatch Art Peace Hotel in Shanghai is a one of a kind artists residency open to worldwide talents from any artistic discipline, invited to work in freedom of expression within an exceptional environment. SWATCH, which has been called “the biggest art gallery on the wrist”, is once more present at ITS, challenging creative talents to express their creativity with an artistic approach – and the Swatch Art Peace Hotel in perspective. The brand’s more than 30-year history of collaboration with the world of design and the arts in a broader sense (from fashion design to movies, from music to cooking, from sculpting to painting to cartoons) is an unprecedented phenomenon not only in the watch market, but in the world of lifestyle accessories in general.
illycaffè is an Italian family business, founded in Trieste in 1933 and committed to offering the greatest coffee to the world. illy is the world’s most global coffee brand, producing the unique illy 100% Arabica blend made of 9 of the world’s best selections of Arabica. illy has become the standard forerunner of espresso, and thanks to three critical innovations, is considered the leader in the science and technology of coffee. illy also pioneered direct sourcing, sharing know-how and paying a premium price for the best quality, based on partnerships underwritten by the principles of sustainable development. The company founded the University of Coffee with the aim of fostering and spreading its culture, providing comprehensive academic and hands-on training for coffee growers, baristas and coffee lovers in order to cover every aspect of the product. Everything ‘made in illy’ is enhanced by beauty & art, which represent founding values of the brand, starting from its logo – designed by an artist, James Rosenquist – and including the renowned illy Art Collection, comprised of over 100 cups designed by international artists.
OTB is an international fashion group, the parent company of iconic fashion brands Diesel, Maison Margiela, Marni, Viktor&Rolf, Amiri and state-of-the-art companies Staff International and Brave Kid.
The mission of OTB is to build brands for a new breed of consumers – enabling development, challenging the rules and fostering creativity. The group finances several initiatives aimed at discovering new creative talents, such as ITS, supported by OTB since the very beginning.