Rosie Baird

Diesel Project

Born 14th October 1984, British

Rosie built her design inspired by the utilitarian dress with a nod to sportswear. She wanted to explore the space where utilitarian meets beauty, where decorative elements have a functional use and the Scottish Highland dress represents the ultimate combination. The kilt originated as a very practical garment, easier to make than tailored trousers, used as a blanket for sleeping and meant to soak less when walking through marshland and braving Scottish weather. Tartan has developed to have connotations with many contrasting “tribes” – from uniforms and royals to punks, from high fashion brands to old ladies. By creating a “denim tartan” Rosie encourages emotional durability, incorporating iconic denim features with traditional elements of the Highland dress.